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Air Jordan III

The Air Jordan III just screams "His Airness."

These sneakers marked the beginning of the Tinker Hatfield era, and with that, the "Jumpman" era.

Hatfield's first rendition of the Air Jordan debuted the legendary Jumpman pose on the tongue to commemorate the Slam Dunk Championship Jordan won wearing these.

The legendary designer worked closely with Jordan to create this shoe, making it the first signature sneaker to truly embody Jordan's personality.

The most memorable features of the III are its air-sole heel, the Jumpman logo and the striking "elephant skin" print featured on the heel and toe.  

While those qualities made it popular, the genius marketing campaign featuring Spike Lee as Mars Blackmon cemented it as one of the most celebrated shoes in history.



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