This is the 25th anniversary of the Air Jordan brand, and although commonly called the Jordan 2010s, is also referred to as Air Jordan XX5/XXV. This model of shoe was announced on November 12, 2009, for a release date of February 13, 2010, retailing for US$170. Dwyane Wade is endorsing the AJ 2010.
The base of the each mid-sole has stylized text that when combined reads: "I've failed over and over and over again in my life. And that is why I succeed." This quote was originally attributed to Michael Jordan, and is a reference to an advertising campaign that aired in 1997 with Jordan detailing his failures that led to his success in his career.