Before the AIR JORDAN, all basketball shoes were white. This simple statement only begins
to describe the sheer magnitude of the changes that were about to occur to the sport of
basketball and to the athletic footwear industry once Michael Jordan entered the league.
Since Michael’s arrival and the launch of the AIR JORDAN franchise, both the game and
the industry have been utterly transformed.
Each year, a new AIR JORDAN is unveiled. An annual event since its debut in 1985, each
unveiling has been met with ever-increasing anticipation from the media, the industry,
and the buying public. AIR JORDANs perennially dominate the market in sales and demand,
establishing with each year’s model higher benchmark standards in design, innovation and
performance for the entire athletic footwear industry. At the heart of the franchise is
the perfect synergy between athlete and technology – Michael Jordan, the greatest player
in the history of basketball, and the shoes he’s worn throughout his illustrious career
that epitomize his relentless dedication to performance, innovation and achievement.
Today’s AIR JORDANs continue to build on the franchise’s rich history of innovative
design and uncompromising performance. Inspired by the greatest to ever play the game,
the franchise continues to lead and shape the athletic footwear industry into the
future. As Michael’s legend continues to grow, his legacy in the AIR JORDAN franchise