Every year, the new game shoe sets the tone for the future of Jordan Brand. The more I’ve learned, the more I realize how much work went into making the XXXIII distinct from yet authentic to all Jordan models before it. Its futuristic design acknowledges the fact that present-day athletes crave not only comfort and responsiveness but also style and innovation.
With every new Air Jordan, one thing holds true — behind every shoe are stories about the greatest player in the history of basketball and the legacy he’s created. Each one is built and constructed with that greatness in mind. Each represents the future of the game.