DREW HAMMELL REMEMBERS AIR JORDANS THROUGHOUT THE YEARS.
Words: Drew Hammell (@NikeStories)
It’s hard to predict the future when you’re creating a whole new game. That’s what Michael Jordan did when he entered the League in 1984 — he changed everything. His talent inspired Nike to create a lasting lineage of performance basketball shoes, beginning with the Air Jordan I, using the highest quality technology and materials available. And each game shoe has, in one way or another, been ahead of its time.
As a kid growing up in the ‘80s and ‘90s, I was heavily influenced by MJ, from his swagger on the court to his competitive nature and game-changing footwear. I never had the opportunity to see him play in person, but that didn’t keep me from watching every game possible, reading every article written about him or collecting as many Jordan-related materials as possible. I knew I was experiencing history in real-time, and I wanted to remember as much as I could about the GOAT.
Over time, it’s become clear that every new Air Jordan — including the new Air Jordan XXXIII — has been thoughtfully and strategically built on the soul and DNA of its predecessor. Some models have very distinct resemblances, like the Air Jordan III and IV or the Air Jordan XXIII and Air Jordan 2009. Other successors look radically different from one another, like the Air Jordan I and II, the Air Jordan XXVIII and XXIX or now, the Air Jordan XXXII and XXXIII.